Identity System Overview
A well-developed identity system defines an organization, describes its culture, differentiates and positions the organization within the context of the competitive marketplace, and ensures that messages sent to and received by appropriate target audiences are clear and consistent. This document will acquaint you with that system. Although it will take some practice, the branding guidelines will become second nature to you and part of every West Texas A&M University publication, promotion, correspondence, conversation and experience. Fill out the creative request form to request creative services from the Office of Communication and Marketing. All requests will be completed based on University priorities, date of event or scope of project.
WT Branding Standards WT Style Guidelines