University's AMA Chapter to Host Seminar on Healthcare Marketing

Nov. 10, 2016

CONTACT:    Dr. Syed Tariq Anwar, 806-651-2491,

University’s AMA Chapter to Host Seminar on Healthcare Marketing


CANYON, Texas—West Texas A&M University’s collegiate chapter of the American Marketing Association will sponsor a special seminar titled, "Healthcare Marketing: Changing Markets and Trends" from 12:15-1:30 p.m. Wednesday, Nov. 16, in the Classroom Center, Room 335 on campus.

Speaker for the seminar is Patrick Buckley, director of marketing for Northwest Texas Healthcare System in Amarillo. Buckley is a graduate of the University of Notre Dame and holds a master’s degree in public administration from the Maxwell Graduate School for Citizenship and Public Affairs at Syracuse University. He was the marketing director for the Lubar School of Business at the University of Wisconsin-Milwaukee. He also was the founder, president and CEO of PB Healthcare Solutions, LLC. Earlier Buckley served as the chief strategic planning and market development officer for State University of New York Upstate Medical Center in Syracuse, N.Y.

Buckley will present an informative session about the $3 trillion U.S. healthcare market and its changing sectors, strategies and business trends. Amarillo’s Northwest Texas Healthcare System is a $1.28 billion entity and employs more than 1,900 specialized staff and workers. Since its inception, NWTHCS has made significant contributions to the Panhandle of Texas and continues to be an important employer in Amarillo.

In 1996, NWTHCS was acquired by a subsidiary of Universal Health Services, Inc., which has revenues of $9.78 billion and maintains a rank of 290 on the Fortune 500 list. The UHS has 241 healthcare facilities in 37 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, and the United Kingdom.

Established in 1924, the NWTHCS maintains 495-bed acute care facility and medical center and behavioral care facility. The hospital is staffed by nearly 500 physicians who offer specialized services in behavioral health, cardiac care, pediatrics, women’s services, emergency medicine, and surgical services, as well as adult rehabilitation and other services.

According to Dr. Syed Tariq Anwar, professor of marketing and international business, the healthcare industry is one of the largest industries in the United States and continues to witness major structural changes because of changing competition, emerging business models and demographics.

This is another informative session sponsored by WTAMU’s collegiate chapter of the American Marketing Association in the College of Business. The chapter was started in 2014 and has organized many special lectures and seminars. The special seminar is free and open to WTAMU students, faculty and staff members as well as the community. For more information, contact Anwar, co-chapter adviser, at 806-651-2491 or Turkan Kilic, chapter adviser and associate professor of marketing, at 806-651-2506.