Mission Statement

The mission of the Paul and Virginia Engler College of Business is to provide high quality undergraduate and graduate business education with a global perspective and ethical awareness.  We accomplish this through emphasis on excellence in teaching, which is strengthened by faculty scholarship and supported by professional service.

Mission Proof Points

  • We facilitate the development of business students into ethical leaders that can navigate a dynamic global marketplace using explicit core business knowledge and an applied perspective.
  • We direct resources in support of empowering co-curricular experiences.
  • Our faculty members contribute to the knowledge of the business environment through quality research with an emphasis on applied scholarship combined with discipline-based and pedagogy contributions. 
  • We serve as an economic development catalyst for the West Texas region and beyond through education, research, and consultation.


The Paul and Virginia Engler College of Business at West Texas A&M University will achieve recognition as an integral part of the Texas Panhandle's social and economic foundation.

Core Values

  • We believe students are our primary constituents and we are committed to a student-centered organization.
  • We recognize our responsibility to serve a broad constituency, primarily in the Texas Panhandle and contiguous areas.
  • We embrace lifelong learning and professional development of students, faculty, staff, and administrators.
  • We are committed to outcomes assessment and continuous improvement to provide a high quality education and change in response to emerging issues.
  • We are honest, fair and accountable at all times.
  • We involve and encourage our stakeholders to participate in the planning and participation in our programs and activities.
  • We respect diverse perspectives and people in a collegial environment.
  • We commit ourselves to prepare our students for the future, exemplify our values by serving as role models, and remain current in our professional fields.
  • We affirm our commitment to intellectual contributions that enhance our teaching, particularly applied scholarship and instructional development.
Classroom Center 216 | West Texas A&M University | WTAMU Box 60768 | Canyon, Texas 79016 | (806) 651-2530