Robert King

Robert Allen King, Ph.D. 

Associate Dean of Graduate Business Programs, Associate Professor of Marketing, and Wilder Professor of Business

Office: Classroom Center 210B
Phone: (806) 651-4002
Dr. King's Curriculum Vitae

Professional Profile

Dr. King joined the Paul and Virginia Engler College of Business in 2015.  He received his BBA in Marketing in 2008, an MBA in marketing in 2010, and a MS in Finance & Economics (MSFE) in 2011 from West Texas A&M University. He earned a Ph.D. in Marketing from the University of Mississippi in 2015.

Teaching and Related Service

Dr. King teaches a variety of marketing courses at the graduate and undergraduate level.  He serves on several boards of directors as well as enjoying his own small business ventures and uses this knowledge to aid in the teaching of his class.

Dr. King was the recipient of the Paul & Virginia Engler Teaching Excellence Award in 2019.

Research and Creative Activity

Dr. King’s research includes a wide variety of topics, but most fall under the scope of marketing strategy, electronic word-of-mouth, and business ethics.  His work has appeared in Journal of Interactive Marketing, Journal of MacromarketingAMS ReviewJournal of Business Ethics, and other outlets.

Personal Sketch

Dr. King enjoys spending time with his wife. When not at work he enjoys reading, cooking, and playing an occasional round of golf.


Classroom Center 216 | West Texas A&M University | WTAMU Box 60768 | Canyon, Texas 79016 | (806) 651-2530