Robert Allen King, Ph.D.
Associate Dean of Undergraduate Business Programs, Associate Professor of Marketing, & Wilder Professor of Business
Office: Classroom Center 220A
Email: raking@wtamu.edu
Phone: (806) 651-4002
Dr. King's Curriculum Vitae
Professional Profile
Dr. King joined the Paul and Virginia Engler College of Business in 2015. He received his BBA in Marketing in 2008, an MBA in marketing in 2010, and a MS in Finance & Economics (MSFE) in 2011 from West Texas A&M University. He earned a Ph.D. in Marketing from the University of Mississippi in 2015. He was named the Associate Dean of Undergraduate Business Programs in 2024.
Teaching and Related Service
Dr. King teaches a variety of marketing courses at the graduate and undergraduate level. He serves on several boards of directors as well as enjoying his own small business ventures and uses this knowledge to aid in the teaching of his class.
Dr. King was the recipient of the Paul & Virginia Engler Teaching Excellence Award in 2019.
Research and Creative Activity
Dr. King’s research includes a wide variety of topics, but most fall under the scope of marketing strategy, electronic word-of-mouth, and business ethics. His work has appeared in Journal of Interactive Marketing, Journal of Macromarketing, AMS Review, Journal of Business Ethics, and other outlets.
Personal Sketch
Dr. King enjoys spending time with his wife. When not at work he enjoys reading, cooking, and playing an occasional round of golf.
