Engler College of Business
  • B.B.A. - Marketing
  • Marketing Minor
Students in the elevator lobby

The Corner of Creativity and Analytical Thinking

Marketing is a rare breed in the College of Business, because it combines both creative and analytic skills. It is where qualitative and quantitative skills intersect. It is the visible side of most businesses, thanks to the advertisements and social media posts that marketers launch. But it is also data-driven, where statistics, trends, and demographics influence corporate decisions.

And if you are the rare person who can balance all of these traits and flip the switch from one to the next, marketing is the perfect place for you to call home.

While marketing is ultimately responsible for driving demand toward an enterprise’s products or services, it encompasses a wide variety of tasks. These range from identifying and selecting target markets, new product development, customer relationship management, distribution, and international markets. Blend in social media, advertising, e-commerce, personal selling, and communication, and you have a complex field that demands diverse people and numerical skills. This is no small feat.

But in the end it is all about convincing people to spend their money on your product or service, and doing so in a way that leaves them feeling good that they did so. The successful marketing major rises to that occasion.

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B.B.A. - Marketing

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MAJOR REQUIREMENTS (2023-2024 Academic Catalog)
  • MKT 3342 - Consumer Behavior
  • MKT 3348 - Marketing Research
  • MKT 4340 - International Marketing
  • MKT 4348 - Marketing Strategy
  • MKT Advanced Elective or FIN 4350 - Sales Management of Financial Services
  • 12 Hours of MKT Advanced Electives

For more details about courses required for this degree see the Advising Services Degree Checklist Page and select the catalog year that you are following for your degree plan.   

Marketing Minor

Available 100% Online


  • MKT 3340
  • MKT Advanced Elective
  • MKT Advanced Elective
  • MKT Advanced Elective
  • MKT Advanced Elective
  • MKT Advanced Elective


Sales and Promotion
  • E-commerce
  • Sales management - district, regional, and higher
  • Promotion - consumer, trade, and sales force
  • Customer Service
Social Media Management
  • Strategy
  • Content planning
  • Community management
  • Marketing and promotions
  • Search Engine marketing
Market Research
  • Data collection
  • Survey research
  • Data analysis
  • Evaluation design
  • Forecasting
  • Reporting
  • Project management
Marketing Management
  • Product management
  • Brand management
  • Marketing strategy management
  • Advertising management
Entertainment Marketing
  • Promotions
  • Event planning
  • Public relations
  • Commercial banking
  • Retail/Consumer banking
  • Branch management
  • Operations

For more information about Marketing Careers and Salaries, visit


Marketing Student Testimonials
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Student Groups
Student Groups

Find Your Community

If you’re looking to combine professional with social activities, we have more than a dozen faculty-led student groups in the College of Business. Find your people and meet up for fun as well as the chance to network among yourselves and with guest speakers.

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Study Abroad
Study Abroad

Go Amazing Places

We live in a globally connected world, and that truth becomes crystal clear when you participate in one of our faculty-led Study Abroad programs. Step outside your comfort zone, and learn how other cultures live and do business. 

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Get to Work

There’s no better way to pad your resumé than to show practical work experience. Each semester, companies come to us looking for qualified students looking to set themselves apart from the pack. Work. Learn. Get paid. It doesn’t get much better.

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Classroom Center 216 | West Texas A&M University | WTAMU Box 60768 | Canyon, Texas 79016 | (806) 651-2530