Engler College of Business
  • B.B.A. - Marketing
  • Marketing Minor
Students in the elevator lobby

The Corner of Creativity and Analytical Thinking

Marketing is a rare breed in the College of Business, because it combines both creative and analytic skills. It is where qualitative and quantitative skills intersect. It is the visible side of most businesses, thanks to the advertisements and social media posts that marketers launch. But it is also data-driven, where statistics, trends, and demographics influence corporate decisions.

And if you are the rare person who can balance all of these traits and flip the switch from one to the next, marketing is the perfect place for you to call home.

While marketing is ultimately responsible for driving demand toward an enterprise’s products or services, it encompasses a wide variety of tasks. These range from identifying and selecting target markets, new product development, customer relationship management, distribution, and international markets. Blend in social media, advertising, e-commerce, personal selling, and communication, and you have a complex field that demands diverse people and numerical skills. This is no small feat.

But in the end it is all about convincing people to spend their money on your product or service, and doing so in a way that leaves them feeling good that they did so. The successful marketing major rises to that occasion.

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B.B.A. - Marketing

Available 100% Online

MAJOR REQUIREMENTS (2021-2022 Academic Catalog)
  • MKT 3342 - Consumer Behavior
  • MKT 3348 - Marketing Research
  • MKT 4340 - International Marketing
  • MKT 4348 - Marketing Strategy
  • 15 Hours of MKT Advanced Electives

For more details about courses required for this degree see the Advising Services Degree Checklist Page.  

Marketing Minor

Available 100% Online


  • MKT 3340
  • MKT Advanced Elective
  • MKT Advanced Elective
  • MKT Advanced Elective
  • MKT Advanced Elective
  • MKT Advanced Elective


Sales and Promotion
  • E-commerce
  • Sales management - district, regional, and higher
  • Promotion - consumer, trade, and sales force
  • Customer Service
Social Media Management
  • Strategy
  • Content planning
  • Community management
  • Marketing and promotions
  • Search Engine marketing
Market Research
  • Data collection
  • Survey research
  • Data analysis
  • Evaluation design
  • Forecasting
  • Reporting
  • Project management
Marketing Management
  • Product management
  • Brand management
  • Marketing strategy management
  • Advertising management
Entertainment Marketing
  • Promotions
  • Event planning
  • Public relations
  • Commercial banking
  • Retail/Consumer banking
  • Branch management
  • Operations

For more information about Marketing Careers and Salaries, visit


Cost Calculator


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The American Marketing Association's mission is to lead, encourage, support and recognize the development, dissemination and utilization of marketing knowledge and thought. Faculty advisors for this student organization are Dr. Syed Anwar and Dr. Turkan Dursun Kilic.

Enactus is a student organization in the Paul and Virginia Engler College of Business. Enactus uses a business mindset and an entrepreneurial approach to improve the quality of life and standard of living of people in need and help businesses achieve profitability.

As an AACSB accredited business school, the Paul and Virginia Engler College of Business is eligible to pursue Beta Gamma Sigma (International Honors Society for Business students).

The Paul and Virginia Engler College of Business supports an annual summer study abroad trip, which focuses on business and cross-cultural issues. Locations include Denmark, Sweden, England, Russia, Germany, Austria, Switzerland, and Cananda.

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