West Texas A&M University

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Department of Management, Marketing and General Business - Marketing Program


Department of Management, Marketing and General Business


Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.  In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales and public relations responsibilities.  In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, marketing, promotion, sales, and public relations policies.



Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services.  The marketing major provides a solid understanding of various business activities, which includes the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers.  Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, product management, distribution and logistics, e-commerce, and international marketing.  Professionals in marketing need good communication skills and must enjoy working with people.  Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation.  The process requires an understanding of buyer and seller behavior within the context of the overall business environment.

    Extracurricular activities

    Enactus is a student organization in the Paul and Virginia Engler College of Business.  Enactus uses a business mindset and an entrepreneurial approach to improve the quality of life and standard of living of people in need and help businesses achieve profitability.

    As an AACSB accredited business school, the Paul and Virginia Engler College of Business is eligible to pursue Beta Gamma Sigma (International Honors Society for Business students).

    The Paul and Virginia Engler College of Business supports an annual summer study abroad trip, which focuses on business and cross-cultural issues.  Locations include Denmark, Sweden, England, Russia, Germany, Austria, Switzerland, and Cananda.


    Advertising & Promotion Manager
    Average wage (TX) - $80,430
    Average wage (US) - $97,670

    Marketing Managers
    Average wage (TX) - $127,080
    Average wage (US) - $120,070

    Public Relations Manager
    Average wage (TX) - $101,850
    Average wage (US) - $101,850

    Retail Manager
    Average wage (TX) - $39,200
    Average wage (US) - $39,130

    Sales Manager
    Average wage (TX) - $113,660
    Average wage (US) - $111,570

    Sales Representative
    Average wage (TX) - $59,250
    Average wage (US) - $59,250

    Wholesale & Retail Buyer
    Average wage (TX) - $58,030
    Average wage (US) - $55,840

    Wage information taken from http://wtamu.myplan.com


    • Mathematics to solve problems.
    • Understanding written sentences and paragraphs in work-related documents.
    • Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
    • Understanding the implications of new information for both current and future problem-solving and decision-making.
    • Communicating effectively in writing as appropriate for the needs of the audience.
    • Ability to communicate information and ideas in speaking so others will understand.

    resource Highlights

    • Hickman Professorship of Marketing
    • Pickens Scholarship
    • Glazer Scholarship
    • Cole Scholarship
    • Chism Scholarship
    • Fraser Scholarship
    • Institute of Marketing Scholarship
    • Semmelbeck Scholarship
    • Matador Resources Scholarship
    • Hager Scholarship
    • Foust Scholarship
    • Fox Scholarship


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