West Texas A&M University

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Department of Management, Marketing and General Business - Marketing Program Information

Department of Management, Marketing and General Business

Bachelor of Business Administration (B.B.A.) Degree in Marketing Program

Business Students in Industrial Organization Economics Class

The Management, Marketing, and General Business Department resides on the cutting edge of business. Our courses reflect this, with a large emphasis placed on technology in both the traditional and online classrooms, and a focus on topics that are more likely to be found in today's newspaper than an encyclopedia. Never cut and dried, our curriculum changes to reflect an evolving economy. Business Ethics prepares students for the post-scandal corporate environment; International Marketing helps students to become players in the global economy; E-Commerce shows students how to leverage technology and make money; and Human Relations trains future managers in the art of handling diverse employee groups in an era of rapid social and technological change.

Our faculty is diverse, with several having lived and taught abroad. Real-world experiences and education from leading universities guarantee that students will be challenged by a variety of worldviews. Our goal is to produce business leaders whose training will have currency far beyond the Texas Panhandle.   The B.B.A. in marketing offers the flexibility for course completion on campus, online, or a combination of the two instruction modes.


Major in Marketing
(Major Code: 313)

University Core Curriculum Requirements

Refer to the “University Core Curriculum” section of the catalog.

B.B.A. Degree Requirements

Marketing Core Requirements

  • Twelve semester hours from MKT 3342, 3348, 4340, and 4348.
  • Fifteen semester hours of advanced MKT elective courses.
  • Additional electives to total 120 hours.

Minor in Marketing (18 total hours required)

  • MKT 3340 and 15 hours in marketing (MKT) at the 3000 level or above.