Marketing Major

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  • B.B.A. - Marketing    Available 100% Online
  • Marketing Minor    Available 100% Online


Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. The marketing major provides a solid understanding of various business activities, which includes the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, product management, distribution and logistics, e-commerce, and international marketing. Professionals in marketing need good communication skills and must enjoy working with people. Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall business environment.


MKT 3342 - Consumer Behavior
MKT 3348 - Marketing Research
MKT 4340 - International Marketing
MKT 4348 - Marketing Strategy
15 Hours of MKT Advanced Electives

For more details about courses required for this degree see the Advising Services Degree Checklist Page.  


Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, marketing, promotion, sales, and public relations policies.


Advertising & Promotion Manager
Average wage (TX) - $80,430
Average wage (US) - $97,670

Marketing Managers
Average wage (TX) - $127,080
Average wage (US) - $120,070

Public Relations Manager
Average wage (TX) - $101,850
Average wage (US) - $101,850

Retail Manager
Average wage (TX) - $39,200
Average wage (US) - $39,130

Sales Manager
Average wage (TX) - $113,660
Average wage (US) - $111,570

Sales Representative
Average wage (TX) - $59,250
Average wage (US) - $59,250

Wholesale & Retail Buyer
Average wage (TX) - $58,030
Average wage (US) - $55,840

Wage information taken from


Cost Calculator


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The American Marketing Association's mission is to lead, encourage, support and recognize the development, dissemination and utilization of marketing knowledge and thought. Faculty advisors for this student organization are Dr. Syed Anwar and Dr. Turkan Dursun Kilic.

Enactus is a student organization in the Paul and Virginia Engler College of Business. Enactus uses a business mindset and an entrepreneurial approach to improve the quality of life and standard of living of people in need and help businesses achieve profitability.

As an AACSB accredited business school, the Paul and Virginia Engler College of Business is eligible to pursue Beta Gamma Sigma (International Honors Society for Business students).

The Paul and Virginia Engler College of Business supports an annual summer study abroad trip, which focuses on business and cross-cultural issues. Locations include Denmark, Sweden, England, Russia, Germany, Austria, Switzerland, and Cananda.

Classroom Center 216 | West Texas A&M University | WTAMU Box 60768 | Canyon, Texas 79016 | (806) 651-2530