General Business Major

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  • B.B.A. - General Business   Available 100% Online
  • B.B.A. - General Business, Entrepreneurship Specialization
  • B.B.A. - General Business, Health Care Management Specialization
  • B.B.A. - General Business, International Business Specialization


A general business degree provides a broad exposure to all the crucial elements that make an organization function well. It doesn't provide the specialization that more targeted degrees do (such as finance or accounting), but is valuable in its generalist approach. Students obtain an overview of many functions in the business world and an understanding on how these functions interact. Any business degree will involve working with numbers and statistical analysis but general business students must also develop the ability to communicate concise written and verbal information, excel at team work, and work well under pressure. General business majors must also learn about organizational structures, taking into consideration the goals of the group, considering the raw materials or rough data, and developing plans to move projects forward.


  • BUSI 3319 - International Business or MGT 4335 - International Management
  • MGT 4311 - Business Ethics and Society or FIN 4311 - Corporate Governance and Ethics
  • 27 Hours of Business Electives

For more details about courses required for this degree see the Advising Services Degree Checklist Page.


The General Business undergraduate degree provides a solid understanding of the fundamental areas in business: finance, accounting, management, marketing, economics, business law and computer information systems. The curriculum is designed to prepare students for the diverse environment of the business world. The program gives students a wealth of career opportunities in large corporations, small businesses, government agencies, and non-profit organizations. Special concentrations areas include international business, entrepreneurship, and healthcare management.

Classroom courses are offered to full-time and part-time students during the day and in the evening. As one of the pioneers of online-accredited business education, West Texas A&M University offers the General Business B.B.A. via the web, which allows students to complete the upper-level business administration requirements for the general business degree entirely online. It is designed specifically for those who are not able to complete traditional courses at the Canyon campus location. Of course, even if you are taking online;classes but want to take one or more classes on campus to supplement the online offerings, you have the flexibility to do so.


Government Examiner & Regulator
Average wage (TX) - $55,200
Average wage (US) - $55,200

Loan Counselor
Average wage (TX) - $40,930
Average wage (US) - $40,930

Office Manager
Average wage (TX) - $49,900
Average wage (US) - $49,900

Personnel Recruiter
Average wage (TX) - $58,630
Average wage (US) - $54,530

Retail Manager
Average wage (TX) - $39,200
Average wage (US) - $39,130

Service Manager
Average wage (TX) - $61,240
Average wage (US) - $61,240

Wholesale & Retail Buyer
Average wage (TX) - $58,030
Average wage (US) - $55,840

Wage information taken from


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Enactus is a student organization in the Paul and Virginia Engler College of Business. Enactus uses a business mindset and an entrepreneurial approach to improve the quality of life and standard of living of people in need and help businesses achieve profitability.

As an AACSB accredited business school, the Paul and Virginia Engler College of Business is eligible to pursue Beta Gamma Sigma (International Honors Society for Business students).

The Paul and Virginia Engler College of Business supports an annual summer study abroad trip, which focuses on business and cross-cultural issues. Locations include Denmark, Sweden, England, Russia, Germany, Austria, Switzerland, and Cananda.

Classroom Center 216 | West Texas A&M University | WTAMU Box 60768 | Canyon, Texas 79016 | (806) 651-2530