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"Graduate
Page"
MKT
5346 Graduate Learning Activities
(and other interesting
'tidbits' of information...)
Bookmark this page for
future reference!!!
I wanted to create a page
devoted to the needs (well, ok, at least some of them)
of all students taking this course as either an elective
or a required part of your Master's Degree.
Case studies.
There are three case studies given below. As opposed
to the the Extended Learning Activities of this course,
you will instead (not in addition to) be responsible
for a detailed, written summary for each of the Appendix
Case Questions I provide listed in the links below.
The integrative cases begin
on page 492 of the Spiro text.
Submit your work via
the drop boxes provided at the bottom of the lessons
area of the site. Ensure that you are
familiar with this process ahead of time to ensure that
your analysis is uploaded to the proper WTClass dropbox.
Cases will only be accepted in this way by the said
due dates listed below. No assignments will be accepted
via email or coursemail.
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pp.507-517 |
pp.
521-524 |
pp.
529-536 |
Check course calendar for due
dates
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Check course calendar for due
dates
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Check course calendar for due
dates
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You will see a link for
the questions download of the case. Your work should
be generated in Microsoft Word and uploaded to the graduate
drop box locations at the bottom of the lessons area
of the course site. The work should center around a
highly detailed and justified answer for each respective
question posed. For example, you may read one case and
a particular idea may stick out in your head as you
go through it. You would write your answer to the case
question focusing on your ideas and reinforcing your
point of view (analysis) with outside materials, such
as the Spiro Text, and / or other Academic Journals,
etc.
I am not looking for ground-breaking
totally new research (although if you have the time,
hey, why not?) but, rather your thoughts and the practical
implications of the information and the depth of your
analysis. You may wish to look at the Sample Case Analysis
listed above to have an idea of what is expected of
your work.
I will grade your efforts
on the following criteria:
Criteria |
Total
Possible Points |
Definition
of Criterion |
| Information integration, depth,
and detail |
60 Points |
Did you make your points? Did you
justify your statements with outside research or
the text? Did you cover the questions asked in detail
and depth? |
| Analysis |
20 |
Were all questions answered in
detail? |
| Conclusion of work |
10 |
Concluding, practical remarks,
and summary. |
| Format |
10 |
Did you follow the appropriate
stated format for submission, and or, is the work
legible, conveying your ideas. |
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100 |
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