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"Graduate
Page"
MKT
5342 Graduate Learning Activities
(and other interesting
'tidbits' of information...)
Bookmark this page for
future reference!!!
I wanted to create a page
devoted to the needs (well, ok, at least some of them)
of all students taking this course as either an elective
or a required part of your Master's Degree.
Case studies.
There are two case study topics given below. As opposed
to the the learning activities of this course the undergrads
participate in, such as discussion boards and other
extended learning activities, you will instead (not
in addition to) be responsible for a written
summary for each of the topics listed below.
Topic 1. Analyze
the current trends and big advertising players
in the market today. For example, what are the
current hot advertising trends employed by agencies
and or firms, and who are the firms applying
these trends? What is, if any the benefit?
You will need to research top
advertising companies, agencies, and firms deploying
advertising trends. Adage is a great research
tool for this, as is the WT Online Library Website.
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Topic 2.
What are the advertising strategies you see important
to marketing in the 21C. For example, if you were
an employee of an ad firm hired by a client, what
strategies would you suggest to reach specific
segmented markets?
You should focus on how you would
lead a firm to marketing greatness with respect
to advertising. What strategies would you suggest
for different demographic segments, and why? Find
reasons and sources to justify those reasons as
to how you know your strategy would work. You
may wish to review demographic segmentation as
a primer to this manifested topic.
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Refer to course calendar for
due dates for each case study topic.
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work should center around
analytical points of view concerning the case topic.
You will write your case focusing on your ideas and
reinforcing your point of view (analysis) with outside
materials, such as the Belch and Belch Text, or other
Academic Journals, etc. I am not looking for ground-breaking
totally new research (although if you have the time,
hey, why not?) but, rather your thoughts and the practical
implications of the information and the depth of your
analysis. You may wish to look at the Sample Student
Case listed above to have an idea of what is expected
of your work.
It is expected that all
sources be properly referenced in accordance with APA's
5th edition style publication manual. More information
regarding this style can be found on the WTAMU Library
Online Website.
I will grade your efforts
on the following criteria:
A –Level Work
(Excellent)
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(1) Responds fully
to what the assignment asks; (2) Presents a manifest
topic statement containing the issue to be analyzed
and the position to be taken; (3) Exercises good
critical thinking that is clear, logical (coherent
& relevant), deep, broad, and discriminating;
(4) Expresses its purpose clearly and persuasively;
(5) Invokes and uses disciplinary facts correctly;
(6) Provides adequate supporting arguments with
reasons, evidence, and examples; (7) Is focused,
well organized, and unified; (8) Uses direct language
that is appropriate for the audience; (9) Invokes
discerning sources when appropriate; (10) Correctly
documents and cites sources via APA standards; (11)
Is free of errors in grammar, punctuation, word
choice, spelling, and format; and (12) Displays
originality and creativity in realizing items (1)
through (9) above. |
B—Level Work
(Very Good)
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Realizes high quality in (1) through
(11) fully and completely ---but does not reveal
originality or creativity. |
C—Level Work
(Adequate)
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Realizes adequacy in (1) through
(11) and demonstrates overall competence --- but
contains a few relatively minor errors or flaws.
A “C” paper may show great creativity
and originality, but those qualities don’t
compensate for poor or careless writing. A “C”
paper is adequate in all regards but could use polish
and usually looks and reads like a next-to-final
draft. |
D—Level Work
(Weak)
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Fails to recognize some elements
of (1) through (11) adequately and contains several
relatively serious errors or flaws or many minor
ones. A “D” paper is less than adequate
for public presentation and often looks and reads
like a first or second draft. |
F—Level Work
(Poor)
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Fails to realize several elements
of (1) through (11) adequately and contains many
serious errors or flaws as well as many minor ones.
An “F” paper usually contains fatal
errors of thought or execution and usually looks
and reads like a private writing. |
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