West Texas A&M University

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Department of Management, Marketing and General Business - Robert Allen King bio
Robert Allen King, Ph.D.

Robert Allen King, Ph.D.

Director of Graduate Business Programs, Assistant Professor of Marketing, and Wilder Professor of Business

Office: Classroom Center 214C
Email: raking@wtamu.edu
Phone: 806-651-4002

Professional Profile

Dr. King joined the Paul and Virginia Engler College of Business in 2015.  He received his B.B.A. in Marketing, an M.B.A. in marketing, and a M.S. in Finance & Economics (MSFE) from West Texas A&M University before earning a Ph.D. in Marketing from the University of Mississippi.

Teaching and Related Service

Dr. King teaches principles of marketing and advertising to undergraduates as well as marketing strategy to graduate students.  He serves on several boards of directors as well as enjoying his own small business ventures and uses this knowledge to aid in the teaching of his class.

Research and Creative Activity

Dr. King’s research includes a wide variety of topics, but most fall under the scope of marketing strategy, electronic word-of-mouth, technology use in business, and business ethics.  His work has appeared in Journal of Interactive Marketing, AMS Review, Journal of Business Ethics, Journal of Global Business Management, Journal of Business & Economic Research, and Empirical Economic Letters.

Personal Sketch

Dr. King enjoys spending time with his wife and their two dogs.  When not at work he enjoys reading, woodworking, cooking, and playing an occasional round of golf.