Priyanka Khandelwal

Priyanka Khandelwal

Visiting Clinical Assistant Professor of Business Communication & Marketing

Office: Classroom Center, Room 203D
Phone: 806-651-4120
Curriculum Vitae: 

Professional Profile

Dr. Priyanka Khandelwal joined Paul & Virginia Engler College of Business in Spring 2016.  She holds Ph.D. in Communication from Texas Tech University and a master’s degree from North Carolina Central University in Sociology graduating summa cum laude.

Teaching and Related Service

Teaching areas for Dr. Khandelwal primarily include Marketing and Communication. She teaches Seminar in Marketing at graduate level and Principles of Marketing, Integrated Marketing Communication, and Conflict Resolution and Negotiations at undergraduate level. She is a member of AMA, ACME, and NCA. She reviews articles, case studies, book chapters etc. for journals and other academic outlets. Dr. Khandelwal also held an officer position in ACME. She is a part of a few in-house organizations at WT and speaks at events for international students, and minorities. She also attends Flatland Film Festival organized in West Texas pan handle and participates in various community activities.

Research and Creative Activities

Dr. Khandelwal studies Social Media utility, Health and Wellbeing, and Technology Acceptance among various populations. She researches on the “prosumption” behavior and how social media can be used as a “tool” for collecting primary data. Khandelwal studies specific industries like, FMCG, health care, and mobile technology. She also writes pedagogical papers on marketing of technologies including mobile applications.

Personal Sketch

Dr. Khandelwal likes spending time with family whenever possible. She enjoys listening to instruments, painting and walking 10k steps on alternate days. Her favorite television show is Shark Tank. Khandelwal’s favorite possession is Instant pot that she experiments with all the time. She likes reading novels, driving long distances and camping.