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Nov. 19, 2015

CONTACT:    Dr. Syed Tariq Anwar, 806-651-2491, sanwar@wtamu.edu

University’s AMA Chapter to Host Marketing Seminar


CANYON, Texas—West Texas A&M University’s collegiate chapter of the American Marketing Association will sponsor a special seminar titled, “Marketing Strategies in the Changing Banking Industry” from 1:30-2:45 p.m. Monday, Nov. 23, in the Classroom Center, Room 225 on campus.

Speakers for the seminar are Pat Ware, executive vice president, and William J. Ware, executive vice president, both from Amarillo National Bank. Moderator will be Dr. Syed Tariq Anwar, professor of marketing and international business.

The two speakers will present an informative program about today’s changing banking industry and its new segments and marketing strategies. According to Anwar, the banking industry in the U.S. and other countries is going through major structural changes because of heightened competition, new business models, online banking and consumer lifestyles.

This is another important and timely seminar sponsored by the American Marketing Association, which started at WTAMU in 2014. The program also is part of Anwar’s MKT 4348 class (marketing strategy). It is free and open to WTAMU students, faculty and staff members and will provide useful information to the WT community and businesses. For more information, contact Anwar at 806-651-2491 or Turkan Kilic, faculty adviser, 806-651-2506.



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