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April 11, 2016

CONTACT:    Dr. Syed Tariq Anwar, 806-651-2491, sanwar@wtamu.edu

COPY BY:     Rana McDonald, 806-651-2129, rmcdonald@wtamu.edu

University’s AMA Chapter to Host Marketing Seminar on Toot’n Totum


CANYON, Texas—West Texas A&M University’s collegiate chapter of the American Marketing Association has organized a special seminar titled, “Marketing and Operational Strategies of Toot’n Totum” from 12:15-1:30 p.m. Wednesday, April 13 in the Classroom Center, Room 335 on campus.

Four speakers from Toot’n Totum in Amarillo will talk about the changing convenience store industry and the firm’s marketing and operational strategies. The four guest speakers are Greg Mitchell, president; David Johnson, vice president; Jeff Mitchell, director of construction and external maintenance; and Andrew Mitchell, director of fuel supply and distribution centers. They will present an informative program exploring today’s $700 billion convenience story industry (in-store sales: $214 billion) and its new competitive and dynamic landscape in the United States.

Toot’n Totum was established 60 years ago with one store at 15th and Washington in Amarillo. Today Toot’n Totum operates 70 convenience stores in Amarillo and across the region—Borger, Dalhart, Dumas, Stratford, Pampa, Perryton, Boise City, Okla., and Liberal and Hugoton, Kan. The company has 900 employees and is one of the largest private employers in Amarillo. Toot’n Totum also runs Car Care Centers, Commercial Mobile Cleaning and Mr. Payroll.

According to Syed Tariq Anwar, WTAU professor of marketing and international business, the convenience store industry in the U.S. and international markets is witnessing major changes because of heightened competition, new business models, urbanization and changing demographics.

This is another timely seminar sponsored by the University’s Collegiate Chapter of the American Marketing Association in the College of Business. The chapter was started in 2014 and has organized informative lectures and seminars. The seminar is free and open to WTAMU students, faculty and staff.

For more information, contact Anwar, co-chapter adviser and at 806-651-2491 or Turkan Kilic, chapter adviser and associate professor of marketing at 806-651-2506.





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