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Have You Herd? September 2010 Broadcasting

Broadcasting Program to Dedicate AT&T Studio Sept. 30

The cameras will be ready to roll—in high definition—when West Texas A&M University officially dedicates its AT&T High Definition Production Studio at 11:30 a.m. Thursday, Sept. 30 in the Sybil B. Harrington Fine Arts Complex.

The dedication will mark the long-awaited completion of what is considered to be one of the best equipped broadcast production studios in higher education. The $1.2 million studio will allow WTAMU students to work and learn on equipment like a 360-degree jib, steadicam and 24p HD Sony XD cameras, plus it could open doors to live and taped programming for clients across the country.

In fact, Bob Hudgins, director of the Texas Film Commission, will be on hand for the studio dedication to talk about “The New Landscape of Film in Texas: Gov. Perry Signs the Initiative.” And while Hudgins talks about Perry’s tax-incentive program, WTAMU broadcasting students will be operating the studio’s high-tech equipment and broadcasting the dedication live on studio screens.
The mayors of both Amarillo and Canyon along with local talent from the area also will be on hand to mark the dedication. An additional room with live feed from the dedication will be available for an overflow crowd. The event will be broadcast live on KWTS 91.1 FM.

“This is very exciting for our program and for the Canyon and Amarillo communities,” Dr. Leigh Browning, director of broadcasting, said. “There is no other school—anywhere—with this type of setup. Our skill set combined with the area’s climate and landscape will make this studio very attractive to the film industry.”

Funding for the $1.2 million studio was provided through funds from the Sybil B. Harrington College of Fine Arts and Humanities, the University and from the AT&T Foundation. The foundation, the corporate philanthropy organization of AT&T Inc., provided a generous donation to the studio, and WTAMU received permission in 2007 from The Texas A&M University System Board of Regents to name the studio after its chief benefactor. A name plaque for the studio was put in place during a special toasting ceremony in November 2007 designating the space as the AT&T High Definition Production Studio.

“This is an incredible addition to the amazing equipment we already have on hand,” Browning said. “We are excited about it, and I hope everyone will come to the dedication and experience what the studio has to offer.”

Coffee and rolls will be served just prior to the dedication beginning at 11 a.m. on the terrace of the Sybil B. Harrington Fine Arts Complex.



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