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Have You Herd? November 2010 WTAMU Artifact Finds Home at Pawn Stars Shop

WTAMU Artifact Finds Home at
Pawn Stars

The next time you tune into the History Channel’s popular series, Pawn Stars, be sure and look behind the counters at the glass-fronted cases, and you might just see a little piece of West Texas A&M University on display.

Dr. Leigh Browning, associate professor of mass communication, Dr. Nick Gerlich, professor of marketing and head of the Department of Management, Marketing and General Business, and Lori Westermann, instructor of mass communication, were in Las Vegas to present a paper on social media at a conference in early October when they decided to visit the now world-famous Gold and Silver Pawn Shop.

“It was just a crazy idea we had,” Browning said. “We thought it would be a good way to show our students how we did this and how the entertainment business works.”

The threesome sent an advanced pitch to the pawn shop about coming in with a pawn item and a camera. They got the go ahead, and Westermann can be seen on camera trying to pawn the WT brand used during the University’s annual Buff Branding for freshmen. After a bit of friendly bickering, Westermann finally agrees to pawn the item for 100 pennies to represent WTAMU’s 100 year history.

And in honor of that 100 year history, the pawn shop representive gingerly placed the prized WT brand in the shop’s place of honor in a glass case right next to the hat belonging to the late Benny Binion, founder of the World Series of Poker. View the WT Pawn Stars video at youtube.com/user/buffminds.



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