Communication and Marketing Services
Content here.
This page updated March 10, 2008,
Office of Communication
and Marketing
Services
WTAMU Box 60788
Canyon, Texas 79016-0001
806-651-2121,
FAX 806-651-2123
West Texas A&M University Artwork
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West Texas A&M University Signature
• The University signature (or unit signature, see following entry) must appear prominently on the primary surface (most often the front cover) of all University publications. On publications with more than one printed surface, a logo, wordmark or symbol should also appear on the secondary outside surface.
• University signatures should never be distorted in any way or used in combination with any other image or type to create another logo.
• University signatures should retain a protected area that remains free of distracting type or imagery. An area at least the width of the “x” in “Texas” should be maintained around the signature.
• Minimum size applications for University signatures are 1/2-inch height for the horizontal logo, 2-inch width for the stacked horizontal logo and 1-inch height for the vertical logo.
• Signatures should be reproduced in WTAMU maroon or reversed white out of a solid-colored background, preferably maroon.
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The University Wordmark
The term “wordmark” refers to the style and typeface used when printing the name West Texas A&M University. It’s part of the University signatures, but may also stand alone as a separate graphic element or major heading. In such cases, Times Europa Roman is the preferred typeface.
The following rules apply to use of the West Texas A&M University wordmark:
• The official wordmark reads exactly as West Texas A&M University.
• One space should appear before and after but not between the “A,” the “&” and the “M.”
• The University wordmark should be reproduced in WTAMU maroon or reversed white out of a solid-colored background, preferably maroon.
• If the flame symbol is used with the wordmark, the preferred form is to use the horizontal signature (see pages 10–11). If the horizontal signature is not conducive to the print area, the wordmark may be used and the flame symbol also used in a separate area of the design.
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West Texas A&M University (WTAMU) Traditional Acronym
West Texas A&M University’s official acronym is WTAMU. This traditional treatment of the acronym may supplement other identifying graphic elements or stand alone when space is limited. It should be reproduced in WTAMU maroon or reversed white out of a solid-colored background, preferably maroon; should appear no smaller than 1/4 inch in height; must maintain a reasonably protected space; and may not be distorted or altered in any way.
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The Flame Symbol
The Flame symbol is part of the University’s family of signatures but is often used as a stand alone on specialty items and other materials that cannot accommodate a complete logo.
• The Flame symbol should never be distorted in any way or used in combination with any other image or type to create another logo.
• The symbol should be at least 1/2 inch in height. The symbol is sometimes used in conjunction with the University’s acronym. In such cases, the artwork should measure at least 3/4 inches in height.
• The symbol should retain a protected area that remains free of distracting type or imagery. Space equal to one-third its width should surround the University symbol.
• The symbol should be reproduced in WTAMU maroon or reversed white out of a solid-colored background, preferably maroon.
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The Buffalo Symbol
The Buffalo symbol was designed to stand alone or as a complementary graphic to other University marks. It should be reproduced in WTAMU maroon or reversed white out of a solid-color background, preferably maroon; must maintain a reasonably protected space; and may not be distorted or altered in any way.
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Spirit WT
The Spirit WT acronym was designed to stand alone or as a complementary graphic to other University signatures. It should be reproduced in WTAMU maroon or reversed white out of a solid-color background, preferably maroon; must maintain a reasonably protected space; and may not be distorted or altered in any way.
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Campaign Platform
The campaign theme is designed to leverage the symbolic mightiness of the University mascot and to capitalize on the buffalo as a means to describe the power, strength and stability of West Texas A&M University. It was well received in focus-group testing and should become part of our everyday marketing language.
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Artwork Approval Contacts
Dana Olmstead, dolmstead@wtamu.edu, 806-651-2120, fax 806-651-2123
Mary Boswell, mboswell@wtamu.edu, 806-651-2128, fax 806-651-2123
Ann Underwood, aunderwood@wtamu.edu, 806-651-2125, fax 806-651-2123