MCOM 3379 (Mr. Ray): Media Management

Purpose: To acquaint you with materials in Cornette Library and on the World Wide Web that will make research for your assignment easier.

Reference Sources

How to Write a Business Plan
HD 30.28 .M3839 2005 Ref.
Outlines "how to make realistic financial projections, develop effective marketing strategies and refine your overall business goals."
Texas Almanac
AY 311 .D3 T5 Ref.
Most recent edition at Reference Desk. Includes brief information about counties with economic information; Metropolitan Statistical Areas (MSA); Texas newspapers, radio and television stations; and Economies in Largest Metropolitan Areas.
Statistical Abstract of the United States
HA 202 .A2 Ref.
Most recent edition at Reference Desk. Also available online. Wide variety of statistics including employment and economic.
Data Sources for Business and Market Analysis
HF 5415.124 .F7 1994 Ref.
Sources of data from such places as the federal and local government, foreign governments, international organizations, universities, research institutions, professional and trade associations, and business firms.
Editor & Publisher Market Guide
HF 5905. E38 Ref.
Annual publication. Directory of newspaper market and demographics.
Broadcasting & Cable Yearbook
HE 8689 .B77 Ref.
Annual publication. Directory of U.S. and Canadian radio and television stations, cable systems, satellite systems, advertising and marketing services, production and programming services, professional services, trade associations, and trade shows.
North/West Texas Business Directory
HF 5065 .T4 T49 1999/2000 Ref.
Section on major employers listed by city.
Gale Directory of Publications and Broadcast Media
Z 6951 .A97 Ref.
Annual publication. Guide to newspapers, magazines, journals, radio stations, television stations, and cable systems in the United States and Canada. Arranged by state and by city within each state.



Cornette Library's Online Catalog
Includes books, government documents, videos, journal titles, etc. available throughout the Library. Suggested searches include:
  • a keyword search for your subject, such as business plans.
  • the general LC subject heading business planning.
  • the LC subject heading for a specific time and place such as business planning united states.

To determine the most appropriate subject headings for your search, refer to the red Library of Congress Subject Headings near the Reference computers in the Library or search the online Library of Congress Authorities Catalog.

  • Online catalog for libraries around the world.
  • Lists Cornette Library books along with many more in other libraries.
  • Search by keyword, author, title, or subject.
  • Request books not in Cornette Library through the pre-filled Interlibrary loan form. Allow at least two weeks for the books to arrive.


Journal, Magazine, & Newspaper Articles

Provide current information

How to Access Databases

Which database?

Business Source Complete
Comprehensive coverage of business journal and periodicals. Many articles available in full-text.
Business & Company Resource Center
Business, company, and industry information. In searching by company using the advanced search option, can search by city.

Statistics Resources

LexisNexis Statistical
Indexing and links to statistical information from international agency, federal, state, and local government statistical publications.

SFX logo Logo

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Government Documents

Cornette Library collects United States federal and Texas state documents on many topics.

Monthly Catalog of United States Government Publications


Web Sites

Business Plans

Web Guides

Scout Report Archives
Scholarly. Keyword or advanced search. Results listed by relevance.
INFOMINE Scholarly Internet Resource Collections
Scholarly. Keyword search or browse by general subject area. Can limit to free sites.
ipl2 - "Information You Can Trust" (merger of Internet Public Library and Librarians' Index to the Internet)
General public interest. Keyword search, or browse by general topic and subtopic.


Citing Your Sources

Why must I cite the sources I use for research projects?

APA Style


Your Comments

Thank you.