Focus Group Results Arlington, April 16 West Texas A&M University alumni in the Arlington area came together recently to discuss the most effective ways the University can prepare for a successful second century of education and service. Graduates of the last 50 years talked about WTAMU memories, the common interest to stay connected to each other, contribution preferences, the chartering of local alumni chapters and the best forms of media for WT to deliver its message. The focus group gathered crucial information that will be compiled to create positive advancement throughout WTAMU. The Arlington group was composed of successful business leaders, each holding high level positions. They all shared memories of WT being friendly, safe and welcoming, and agreed that the Centennial is an appropriate time to reach out to alumni that benefited from their WT experience. Favorite professors of the group included Bill Lee, Bill Ambrose, Dr. Trinkle, Fred Marsh and Kathleen Collins. The participants preferred to support the endowment of professors to maintain the high quality of education, and agreed that by supporting academics, fundraising will ensure the continued heritage of educational excellence at affordable prices. Memory of being a Buff: It was the best time of my life. I was out of my parents house. I wasn't a real adult, but I was making my own decisions. Tom It was a time of fun and independance and little responsibility. Friendships and hanging out. I keep in touch with many of my college friends even today. John I enjoyed the warm, carefree and safe atmosphere at WT. It was a great time of personal growth. Roddy It was a time to figure out my life path. Richard I remember two great English professors: Bill Lee and Kathleen Collins. Roddy Perception of WT today: Shell Oil and others recruited WT grads and found that we outperformed the UT and A&M grads. Richard Business leaders need to know about the quality of WT graduates. Roddy The building and improvements on campus astounded me! It looks like a progressive campus. Richard Sports are giving WT more exposure. Tom What does an alumni want to know? Alumni want to know about the progress on campus. I would love a virtual tour that would give me a chance to revisit WT online. Richard As an HR person, I would like to know about student placement and career interests. Tom Profile graduates and list alumni information by class, college and geography. I would love to reconnect with dorm mates. Richard How would you want to know? I prefer emails and newsletters, and the glossy magazine is on display in my office. I read every issue. John I would like brief emails with links to connect to more information. Tom Consider social networking because it is a fast-growing option, particularly Facebook and Twitter, and keep them relevant to alumni. Roddy Fundraising Priorities? WT must support its professors to ensure the continuation of a century of superior instruction and personalized education. John Sell the fundraising to employers, because they have a vested interest in the success of their training ground. Tom Updating the WT accomodations to provide comfortable living conditions will ensure recruitment and retention. Richard | 
