Zixia Summer Cao, Ph.D.
Assistant Professor of Marketing
Office: Classroom Center, Room 213M
Dr. Cao joined the College of Business at West Texas A&M University in 2012. She obtained her B.S. in Marketing and M.S. in Management from Wuhan University in 2005 and in 2007 respectively. She received her Ph.D. in Marketing from Texas A&M University in 2012.
Teaching and Related Service
Dr. Cao’s primary teaching areas are advertising and product management.
Research and Creative Activity
Dr. Cao’s research interests include innovation, brand management, new products and marketing-finance interface.