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Mass Communications - Advertising/Public Relations Program

Department of Communication

Bachelor of Arts (B.A.)/Bachelor of Science (B.S.) Degree

Requirements

Refer to the “Requirements for Baccalaureate Degrees” section of this catalog. Students are advised to complete the University core curriculum requirements during their first two years of classes.

Major in Mass Communications - Advertising/Public

Relations Emphasis (Major Code: 231)

University Core Curriculum Requirements

Refer to the “University Core Curriculum” section of the catalog.

Mass Communications Core Requirements (21 hours)

  • MCOM 2311, 2315 or 3312 or 3322, 3305, 3327, 4302, 3379 or 2327, 4310

Required Courses for Advertising/Public Relations Emphasis (21 hours) 

  • Three hours of MCOM 4398
  • Choose 12 hours from MCOM 2327, 2375, 3350, 3314, 3307 or 3308, 3313, or marketing elective as advised.
  • Choose six hours from MCOM 1319, 2305, 3094, 3304, 3335, 3375, 4390. 

Graduation Requirements

Students will present their senior portfolio before a faculty panel the semester they plan to graduate. Included in the portfolio will be a certificate showing writing proficiency.

NOTE: Students majoring in mass communications choose a specialty area from advertising/public relations, broadcasting or print media. Students must complete all courses within the mass communications core with a grade of “C” or better.

Mass Communications Honors Requirements

Bachelor of Arts Degree

  • MCOM 4398 or 4390.
  • Six hours from POSC 3341, 3313, 4392, ECON 4301, SCOM 3320, 3370, 4301, 4330, 4370.

Bachelor of Science Degree

  • MCOM 4398 or 4390.
  • Six hours from ARTS 1319, 1374, ENGL 3304, 3310, 3331, THRE 3370.
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