Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, marketing, promotion, sales, and public relations policies.
PLAN OF STUDY
WHAT YOU WILL LEARN
Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. The marketing major provides a solid understanding of various business activities, which includes the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, product management, distribution and logistics, e-commerce, and international marketing. Professionals in marketing need good communication skills and must enjoy working with people. Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall business environment.
Advertising & Promotion Manager