West Texas A&M University

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Department of Management, Marketing and General Business - General Business Program

General Business

Department of Management, Marketing and General Business


The General Business undergraduate degree provides a solid understanding of the fundamental areas in business: finance, accounting, management, marketing, economics, business law and computer information systems.  The curriculum is designed to prepare students for the diverse environment of the business world.  The program gives students a wealth of career opportunities in large corporations, small businesses, government agencies, and non-profit organizations.  Special concentrations areas include international business, entrepreneurship, healthcare management, and business law & communications.

Classroom courses are offered to full-time and part-time students during the day and in the evening.  As one of the pioneers of online-accredited business education, West Texas A&M University offers the General Business B.B.A. via the web, which allows students to complete the upper-level business administration requirements for the general business degree entirely online.  It is designed specifically for those who are not able to complete traditional courses at the Canyon campus location.  Of course, even if you are taking online classes but want to take one or more classes on campus to supplement the online offerings, you have the flexibility to do so.



A general business degree provides a broad exposure to all the crucial elements that make an organization function well. It doesn't provide the specialization that more targeted degrees do (such as finance or accounting), but is valuable in its generalist approach. Students obtain an overview of many functions in the business world and an understanding on how these functions interact. Any business degree will involve working with numbers and statistical analysis but general business students must also develop the ability to communicate concise written and verbal information, excel at team work, and work well under pressure. General business majors must also learn about organizational structures, taking into consideration the goals of the group, considering the raw materials or rough data, and developing plans to move projects forward.

    Extracurricular activities

    Enactus is a student organization in the Paul and Virginia Engler College of Business.  Enactus uses a business mindset and an entrepreneurial approach to improve the quality of life and standard of living of people in need and help businesses achieve profitability.

    As an AACSB accredited business school, the Paul and Virginia Engler College of Business is eligible to pursue Beta Gamma Sigma (International Honors Society for Business students).

    The Paul and Virginia Engler College of Business supports an annual summer study abroad trip, which focuses on business and cross-cultural issues.  Locations include Denmark, Sweden, England, Russia, Germany, Austria, Switzerland, and Cananda.


    Government Examiner & Regulator
    Average wage (TX) - $55,200
    Average wage (US) - $55,200

    Loan Counselor
    Average wage (TX) - $40,930
    Average wage (US) - $40,930

    Office Manager
    Average wage (TX) - $49,900
    Average wage (US) - $49,900

    Personnel Recruiter
    Average wage (TX) - $58,630
    Average wage (US) - $54,530

    Retail Manager
    Average wage (TX) - $39,200
    Average wage (US) - $39,130

    Service Manager
    Average wage (TX) - $61,240
    Average wage (US) - $61,240

    Wholesale & Retail Buyer
    Average wage (TX) - $58,030
    Average wage (US) - $55,840

    Wage information taken from http://wtamu.myplan.com


    • Mathematics to solve problems.
    • Understanding written sentences and paragraphs in work-related documents.
    • Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
    • Understanding the implications of new information for both current and future problem-solving and decision-making.
    • Communicating effectively in writing as appropriate for the needs of the audience.
    • Ability to communicate information and ideas in speaking so others will understand.

    ReSOURCE HighlightS

    • Glazer Scholarship
    • Williams Scholarship
    • Bassett Scholarship
    • Chester Scholarship
    • Business Education Scholarship
    • Callarman Scholarship
    • Chester Scholarship
    • Davis Scholarship
    • Engler Scholarship
    • Fox Scholarship
    • Foust Scholarship
    • Hatcher Scholarship
    • Olsen Scholarship
    • Pickens Scholarship
    • Realtor's Scholarship


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