Department of Management, Marketing and General Business
Bachelor of Business Administration (B.B.A.) Degree
Major in General Business (Major Code: 302)
University Core Curriculum Requirements
Refer to the “University Core Curriculum” section of this catalog.
B.B.A. Degree Requirements
General Business Core Requirements
Required Courses from Other Subject Areas
Nine hours are required from three areas of specialization (to total 27 hours; at least 21 hours must be upper level) to be chosen from:
Biotechnology and Healthcare Management Emphasis
Students may use the general business major to create a concentration in entrepreneurship and small business management. This concentration has a total of 120 credit hours. Students must take 27 hours from ACCT 3331, ACCT 3332, ACCT 3375, BUSI 4330, FIN 4325, FIN 4326, MGT 3332, MGT 3333, MGT 3390, MGT 4330, MGT 4332, MGT 4336, MKT 3346, MKT 3348, MKT 3350, MKT 4342, or MKT 4343.
Business Education Emphasis
The Department of Management, Marketing and General Business works with the Department of Education to provide course work leading to a general business major with secondary teacher certification. By combining requirements for courses in the general business major with courses required for education certification, students will be prepared to teach in the business education curriculum as established by the State Board of Education Certification. Students will need to consult the appropriate adviser in both the Department of Management, Marketing and General Business and the Department of Education to ensure that courses selected will meet major and certification requirements.
Entrepreneurship/Small Business Emphasis
Students interested in small business and/or new venture creation may use the general business major to create an emphasis in entrepreneurship/small business. This concentration has a total of 120 credit hours. The student must take four required courses from marketing and management that are specifically targeted to entrepreneurship and small business. Students will also select one additional course each from management and marketing. Three additional courses in any one other business area (or an area outside the College of Business selected with the approval of the adviser) will complete the 27 hours required for this emphasis. Students will need to consult their adviser to ensure that courses selected will meet major requirements.
International Business Emphasis
Students may use the general business major to create an emphasis in international business. This concentration has a total of 122 credit hours.
Cooperative Education Program
The department offers a cooperative education (co-op) program for students majoring in any field within the department. The co-op program combines classroom study with a planned program of related work experience with industry or government agencies. The program provides students opportunities to earn a portion of their college expenses while gaining work experience which enhances their academic studies. The co-op program could extend the time necessary to complete a degree. Past co-op wages have averaged $10–$15 per hour.