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Webmaster webmaster@mail.wtamu.edu All contents copyright (C) 1997, WTAMU. All rights reserved. Revised: April 30, 1999 |
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Dr. Suresh Gopalan, department head
Classroom Center, Room 314, 651-2500
Faculty: Anwar, Carpenter, Cooley, Dixon, Gerlich, Gopalan, Neely, Rivera, Stahlecker, Summers.
The Department of Management, Marketing and General Business is dedicated to excellence in teaching. Many classes emphasize "real world" projects that apply theory to actual business problems. While dedicated to helping students learn through working with actual businesses, faculty also encourage students to become acquainted with literature in their field through term papers requiring library research. Relatively small classes and close personal contact with students is a priority for creating a stimulating learning environment.
University Core Curriculum Requirements,
49 hours total
NOTE: Students majoring in business are required to select from these
courses to meet University Core Curriculum requirements.
Bachelor of Business Administration
(B.B.A.) Degree Core Requirements
NOTE: Of University Core Curriculum requirements, business students must take FA 101; MATH 115; and SCOM 101 or 201; and ECO 201.
NOTE: A student must complete a minimum of 130 semester hours credit and, unless otherwise noted, earn a 2.0 grade point average (GPA) at WTAMU for courses counted toward the degree; 2.0 GPA in courses toward the major; and 2.0 GPA in courses in the T. Boone Pickens College of Business.
Major in Management (Major
Code: 311)
Management Core Requirements
Major in Marketing
(Major Code: 313)
Marketing Core Requirements
Major in General Business
(Major Code: 302)
General Business Core Requirements
International
Business
Students interested in international business may
use the general business major to create an emphasis in international business.
By combining nine hours from the 30 hours required in the general business
major with the nine hours of elective credits, students can take courses
that would prepare them for international business. Students would take
18 hours of international business courses in the College of Business and
other disciplines across campus usually including eight hours in a foreign
language. Students will need to consult their adviser to ensure that courses
selected will meet major requirements.
Business Education
The Department of Management, Marketing and General
Business offers a general business major with secondary teacher certification.
The student will have two options in certification: business composite
and basic business. Business may also be selected as a second teaching
field with other majors; consult the "Division of Education" section of
this catalog for such certification requirements. It will be important
for the student to be advised through the Department of Management, Marketing
and General Business to make sure all business and education requirements
are met.
Cooperative Education
Program
The department offers a cooperative education (co-op)
program for students majoring in any field within the department. The co-op
program combines classroom study with a planned program of related work
experience with industry or government agencies. The program provides students
opportunities to earn a portion of their college expenses while gaining
work experience which enhances their academic studies. The co-op program
could extend the time necessary to complete a degree. Past co-op wages
have averaged $8-$10 per hour.
110. Survey of Business [BUSI 1301]. Open to non-business majors. Introduces areas of accounting, computer information systems, economics, finance, marketing, management and production. Furnishes an overview of subjects covered in more depth in more specialized business and economic courses. May not be taken to satisfy requirements for B.B.A. degree after junior standing has been attained without advance permission of instructor and dean. (3 3 0)
111. Keyboarding/Introduction to Word Processing. Basic keyboarding skills to key accurately and rapidly; format letters, memoranda, reports, tables and administrative documents appropriately; produce documents efficiently; and apply total quality management concepts to document production. Basic use of Word or Word Perfect features to create and print a document. (3 3 0)
215. Business Communication [BUSI 1304]. Prerequisite: ENG 102. Relationship of creative, logical and critical thought to problem-solving aspects of business communication designed to build and develop effective letters and reports. (3 3 0)
312. Business Law [BUSI 2301]. Prerequisite: sophomore standing. Legal rights and social forces, contracts, commercial paper, real property and estates, government and business. (3 3 0)
319. International Business. Prerequisite: MGT 330, MKT 340, junior standing. Study and analysis of business activities that cross national boundaries. Includes growth of multinational enterprise, foreign direct investment, cross-cultural management, international marketing, international finance, global business strategy, and exports and imports. (3 3 0)
353. Records Management Technology. Efficiency in records management through the records cycle of creation, retention, transfer and disposal with emphasis on the integrated, automated office including computer output, microfilm and computer-assisted retrieval. (3 3 0)
412. Supervised Readings in Business. Prerequisite: 12 semester hours of advanced work in a business major, junior standing and permission of department head. Current problems in business through reading business periodicals, government publications and books which have had a profound influence on American business philosophy. (1-6 0-6 0)
476. Supervised Readings. Current problems and methods in business education through reading business, education and government publications and books which have had a profound influence on business education philosophy. Only for students who wish to be certified to teach at the secondary level. May be repeated once. (3-6 3 0)
481. Management of Integrated Office Systems. Underlying principles of administrative office management by providing a strong foundation in theory and practices of administrative office systems. Opportunity to apply principles discussed in text when students complete hands-on case study for critical thinking and computer exercises for integration of technology into management of the office in today's workplace. (3 3 0)
497. Supervised Internship. Prerequisite: junior standing
and approval of department head. One semester of prearranged work in Department
of Management, Marketing and General Business operational activities in
a designated enterprise cooperating with the T. Boone Pickens College of
Business. Students will obtain comprehensive work experience and be responsible
for periodic reports and appraisals as required by the instructor. No class
hours are to be met; conferences are arranged. Maximum of six credits,
total, may be taken in GBUS 497, MGT 497 and MKT 497. (3 0 0)
Management (MGT)
(Numbers in parentheses indicate semester, lecture and lab hours.)
230. First-Line Management. Focuses on developing effective first-line managers. Emphasizes responsibilities and problems of basic first-line supervisors as they channel efforts of work-place employees in carrying out basic functional tasks within organizations. (3 3 0)
330. Principles of Management. Analysis of the theory and practice of management as related to functions of planning, organizing, staffing, directing and controlling. (3 3 0)
332. Entrepreneurship and Small Businesses. How to start your own business including developing a business plan. Also, analysis of the ongoing organization, operation and role of smaller enterprises. (3 3 0)
335. Organizational Behavior. Prerequisite: junior standing. Systematic study of attitudes and actions of people in organizations. Course is designed around the study of individuals, groups and organization environments, and the manner in which they effect and determine behavior in organizations. (3 3 0)
411. Business Ethics and Society. Prerequisite: junior standing. Examination of the business environment, its influence on business decisions, results of business operations and the ethical nature of such decisions. (3 3 0)
412. Supervised Readings in Management. Prerequisite: 12 semester hours of advanced work in a business major, junior standing and permission of department head. Current problems in management through reading business periodicals, government publications and books which have had a profound influence on American management philosophy. (1-6 0 0)
415. Strategic Management and Policy. Prerequisite: FIN 320, MGT 330, MKT 340, senior standing. Capstone course utilizing cases as the means of integrating all aspects of business administration from the viewpoint of analyzing and formulating decisions under conditions of uncertainty relative to administrative policies of the firm. (3 3 0)
430. Human Resources Management. Issues, problems and philosophies in personnel management with emphasis on selecting, developing, maintaining, utilizing, evaluating and controlling personnel. (3 3 0)
431. Production and Operations Management. Prerequisite: 330 and BST 250 or equivalent. Study and analysis of planning, design, direction, and control of physical and human resources used in production of goods and services. Emphasis on solutions to operational problems in physical, locational, storage and general service subsystems. (3 3 0)
432. Critical Issues in Human Resources Management. Prerequisite: junior standing. Examination in human resource management issues related to changing makeup of the workplace and implications for managing diversity in small and large organizations. Course will raise awareness of diversity and facilitate appreciation of differences and enhanced interactions. (3 3 0)
434. Compensation Administration. Prerequisite: 330. Procedures for collecting and analyzing job information; conducting job evaluation; conducting salary surveys; and establishing and maintaining a compensation structure, including benefits and services, performance evaluations, individual and group incentive systems and legislation affecting compensation. (3 3 0)
435. International Management. Prerequisite: 300, senior. Analysis of theory and practice of management as related to functions of planning, organizing, staffing, directing and controlling at the international level. Functional areas of international business as well as problems related to internationalization of the firm. (3 3 0)
436. Contemporary Problems in Management. Prerequisite: 330 or consent of instructor. In-depth analysis of current management problems. (3 3 0)
497. Supervised Internship. Prerequisite: junior standing and approval of department head. One semester of prearranged work in operational activities in a designated enterprise cooperating with the T. Boone Pickens College of Business. Students will obtain comprehensive work experience in the area and be responsible for periodic reports and appraisals as required by the instructor. No class hours are to be met; conferences are arranged. Maximum of six credits, total, may be taken in MGT 497, MKT 497 and GBUS 497. (3 0 0)
Marketing (MKT)
(Numbers in parentheses indicate semester, lecture and lab hours.)
246. Selling, Negotiating Strategy and Sales Promotion. Selling and negotiating strategies that employ relationship marketing and selling that apply to both business and personal life. Various promotional tools such as direct mail, trade shows and couponing are also explored. (3 3 0)
340. Principles of Marketing. Description and analysis of our marketing system and investigation of basic responsibilities held by marketing executives in business organizations. (3 3 0)
342. Consumer Behavior. Buyer as a problem solver; buying decision processes; factors influencing behavior; principles, theories and models of behavioral research. Attention on behavioral science concepts related to consumer behavior; e.g., mass communication, reference groups, sociological, psychological and economic aspects. (3 3 0)
344. Marketing Channel Strategy. Prerequisite: 340. Examination of marketing distribution strategies, market coverage patterns, vertical marketing systems, dual distribution, conflict, power, pricing middlemen, legal issues and promotion in the channel. (3 3 0)
348. Marketing Research. Prerequisite: 340, BST 250. Theories, concepts and methodology in applying research to market problems. Attention toward the application of sampling, sample design, data analysis of marketing problems and how findings are used in formulating marketing policies. (3 3 0)
412. Supervised Readings in Marketing. Prerequisite: 12 semester hours of advanced work in a business major, junior standing and permission of department head. Current problems in marketing through reading business periodicals, government publications and books which have had a profound influence on marketing philosophies. (1-6 0 0)
440. International Marketing. Prerequisite: 340. Problems and procedures of marketing in foreign countries, including effects of cultural dynamics in assessing world markets. Emphasis on comparative differences in markets, marketing functions, legal, socioeconomic stages of industrial development, and cultural and political considerations of overseas markets. (3 3 0)
442. Principles of Advertising. Prerequisite: 340. Nature, scope and contribution of advertising to the firm's problems of demand stimulation. Attention on establishing objectives and budgets for promotional activities and advertiser-agency relationships. Emphasis on technical aspects of advertising layout. Course content is culminated into a full-scale advertising campaign. (3 3 0)
444. Retail Marketing. Prerequisite: 340. Analysis of factors governing store operations: location, store layout, buying and selling, advertising and display, merchandise planning and control, personnel management, consumer relations, recent trends, and problems connected with retail buying and selling. (3 3 0)
446. Sales Management. Prerequisite: 340. Analysis of current behavioral concepts of personal selling, and study of principles and concepts involved in managing a sales force. Emphasis on organization of sales departments, developing territories, motivating salesmen and control over sales operations. (3 3 0)
448. Marketing Strategy. Prerequisite: 340, 348, senior standing. Actual marketing cases and problems: marketing costs, brand policy, channels of distribution, sales promotion, sales policies, price policies and operating control. Capstone course in the marketing curriculum. (3 3 0)
497. Supervised Internship. Prerequisite: junior standing and approval of department head. One semester of prearranged work in operational activities in a designated enterprise cooperating with the T. Boone Pickens College of Business. Students will obtain comprehensive work experience and be responsible for periodic reports and appraisals as required by the instructor. No class hours will be met; conferences are arranged. Maximum of six credits, total, may be taken in MKT 497, MGT 497 and GBUS 497. (3 0 0)
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| West Texas A&M University
Webmaster webmaster@mail.wtamu.edu All contents copyright (C) 1997, WTAMU. All rights reserved. Revised: April 30, 1999 |
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