Director of Athletics
Office: VHAC, Room 214E Innovative. Progressive. Proactive. Since taking the reins of the West Texas A&M Athletics program in May, 2006, Michael McBroom has elevated the program, as a whole, to previously unseen levels of success. Whether it be in the form of coaching and administrative hires strategic planning, facility upgrades or community outreach, the results are nothing short of remarkable.
Since arriving on campus as West Texas A&M’s Associate Athletic Director and Executive Director of the Buffalo Club in 2000, McBroom has tirelessly worked to bring WT Athletics to new heights, both on and off the field.
Long a believer that collegiate athletics play an important role in the lives of student-athletes and are beneficial for the university and community at-large, McBroom established a five-year strategic plan for Buffalo athletics that focuses on the complete student-athlete experience; building championship programs for all sports as well as improving the academic performance of student-athletes. Full scholarship funding for all sports and first-class playing and practice facilities have been top priorities.
The on-going addition of the Buffalo Sports Park on the north side of the WT campus is just the latest project which he has guided to reality. The complex, which features varsity competition facilities for soccer, baseball, softball and track & field, a pair of practice fields for football and the WT marching band, as well as intramural fields for the general student body as well as the citizens of the Canyon-Amarillo area, saw its first Phase completed in January, 2011.
Phase II of the complex is set to commence with the addition of the Buffalo Athletic Center to the West side of the sports complex. The initial phase of the Athletic Center will feature a strength and conditioning facility, a complete athletic training center with hydrotherapy capabilities, an academic support center and a football locker room.
Additional plans for the Buffalo Athletic Center include a Welcome Center/Trophy Room, additional locker rooms for WT's soccer and track & field programs, coaching offices and administrative offices
Marketing, ticket sales and fund raising have also been targeted to help elevate West Texas A&M’s overall athletic program.
During his tenure as athletics director, McBroom has implemented an Academic Success program, incorporated a comprehensive strength and conditioning program, revamped both the athletic training program and media relations operations and increased scholarship funding for all women’s sports.
Victories and numerous championships have followed, both on the playing field as well as in the classroom.
McBroom’s family has long ties to the Canyon area. His father is a WTAMU graduate and both of his grandmothers worked at the university for many years.
A 1992 graduate of Southern Methodist University, McBroom earned his master’s degree in sports management from the United States Sports Academy in July, 2006. Prior to joining West Texas A&M’s athletic department, he was a marketing executive in the private sector.